Kata Beach is a pleasant bay, just a few minutes south of Karon Beach, which entices and charms many visitors with its white sands and clear waters. Very popular with families, Kata is an all-round favourite due to its spectacular palm-lined beach, great restaurants, lively but not raucous nightlife and varied accommodation options – all close to the beach. From May to October surfers flock to catch Kata's waves and from November to April the beach is alive with sunseekers.
Kata Beach is split into two focal areas: Kata Centre, which is at the northern end, close to Karon, and Kata South – home to several resorts. Visitors will find an abundance of shops to browse in, from souvenir stalls and mini-marts to name-brand fashion stores. The area also has an impressive range of dining options, from budget street food to some of the finest restaurants in Phuket.